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he Global Business Series is designed to ease the process of doing business abroad. Though each book concerns a different country, they all follow the same general format by describing how climates and geography shape unique cultures, which are perpetuated through insidious, subconscious imprinting of children by the family and school. Cultural conditioning is so powerful that it defines thought, determines behavior, and limits expression. If you understand your counterpart's cultural conditioning, you will have a great advantage. An understanding of how foreign cultures dominate and permeate foreign economies, politics, and business is vital for negotiating and managing abroad.

series of "portraits" of the people who comprise the mosaic of a typical north-eastern Thai village, this text describes such characters as "the half-Chinese", "the fortune teller", "Miss cotton bud", "native entrepreneur" and "bar boy". Interspersed between these portraits are "themes", such as gambling, Songkran, electricity and noise, providing an informative overview of the background, activities and infrastructure of village life.